Our Proposals

A high-quality and accessibly priced hotel

A hotel that sits within the height and footprint of the consented 2019 Scheme

A design developed with input from neighbours

A hotel design fitting of its context and the sourrounding area

Publicly accessible spaces for residents, workers, and visitors

Targeting BREEAM Outstanding

High-quality and accessibly priced hotel

We will provide up to 700 high-quality rooms at an accessible price point for visitors. The hotel will be operated by hub by Premier Inn which is a well-established hotel operator with a proven track record of delivering well-managed hotels.

hub by Premier Inn universally accessible room

Contributing to the vibrancy of The Strand

The redevelopment of 5 Strand will include improved public realm along with a flexible lounge/workspace freely available to the public on the ground floor. The guest ‘Lounge’ at hub by Premier Inn hotels are inclusive spaces that are popular with guests as well as residents and local workers.

The spaces feature a well-appointed bar, workspaces, and comfortable seating. The lounge will be inclusive and accessible to the public.

Good Neighbours

As part of our application, we will be submitting a construction management plan, which will guide the hours and manner of construction. We wish to work with our neighbours on this to ensure it is suitable for all those who live and work locally.

Sustainability

As a business, Whitbread has committed to becoming a net zero carbon business by 2040 (for scope 1 and 2 emissions). This reduction is to be made against a 2017 baseline and be achieved with minimal off-setting.

The target is aligned to a 1.5-degree pathway and has been committed to the Science Based Target Initiative (SBTi). Nearly all our 840 Premier Inn and hub by Premier Inn hotels are powered by electricity generated from renewable sources – and it will be the case for 5 Strand too.

The building will be designed to achieve a BREEAM ‘excellent’ rating at a minimum. Enhanced greening will contribute to an uplift in biodiversity on site. Biodiverse roofs will be introduced to help support local ecology.

High Quality Architecture

The ambition for this development, is to be of the highest architectural quality.

It will draw upon its historic context, strengthening the relationship between the Strand and the Trafalgar Square Conservation Area, whilst offering a contemporary interpretation.

Existing and proposed views

A Focus on Sustainability

5 Strand will align with Whitbread’s objective of becoming a net zero business by 2040 (scope 1 and 2)

Whitbread has committed to becoming a net zero carbon business by 2040 (for scope 1 and 2 emissions). This reduction is to be made against a 2017 baseline and be achieved with minimal off-setting.  The target is aligned to a 1.5-degree pathway and has been committed to the Science Based Target Initiative (SBTi).

Nearly all our 840 Premier Inn and hub by Premier Inn hotels are powered by electricity generated from renewable sources. We are also currently in the process of constructing our first net zero operational hotel in Swindon which will be powered solely by renewable generated electricity.

The hub by Premier Inn at 5 Strand will be designed and constructed to align with Whitbread’s sustainability objectives. More detailed information on the sustainability features of the hotel will be shared as the design progresses.

We call our sustainability programme Force For Good, and more information on the scope of the programme and how we are delivering against our objectives is available at whitbread.com/sustainability.

Whitbread is also an early signatory of Westminster City Council’s Sustainability Charter initiative.

This is the start of the journey. The Charter will continue to be reviewed and updated, evolving to reflect the changing landscape and needs of participating businesses and Westminster communities. These changes will be steered and driven by the Charter’s steering group and a technical working group.

Our development is also targeting BREEAM Excellent.

5 Strand